REPUBLIC BANK CPL TO LAUNCH “STEP INTO THE PARTY” CHALLENGE

The Republic Bank Caribbean Premier League (CPL) is excited to announce the launch of “Step Into The Party,” a vibrant new step challenge that blends the energy of cricket with the power of community wellness. Kicking off on 26 July 2025, this region-wide initiative will invite fans to take a virtual fitness journey across six CPL host nations - uniting supporters from across the Caribbean and beyond in a shared mission of health, fun, and social impact.

A Virtual Journey Across the Islands

Spanning 58 days and covering symbolic distances from St Kitts to Guyana, the challenge encourages participants to collectively reach a goal of one billion steps. Each milestone destination - Antigua, St Kitts & Nevis, Saint Lucia, Trinidad & Tobago, Barbados, and finally Guyana - will unlock exclusive digital content, trivia, team leaderboards, and celebratory media as fans walk in the virtual footsteps of their favourite CPL teams.

“This challenge is about more than just fitness,” said Pete Russell, Republic Bank CPL CEO. “It’s about uniting communities, celebrating culture, and stepping forward together for a cause that matters. Health and Wellness is something that is very important to the CPL and we want to challenge our fans to come on a fitness journey with us. ”

How It Works

Participants will register via YuMuuv, the official challenge platform compatible with popular fitness devices and smartphones. They will join one of six CPL franchise teams, including the Trinbago Knight Riders, Saint Lucia Kings, St. Kitts and Nevis Patriots, Guyana Amazon Warriors, Barbados Royals, and the Antigua & Barbuda Falcons.

Daily step counts will be tracked automatically, and each stride contributes to unlocking the next CPL destination on the virtual map. A colourful campaign of weekly emails, social media content, and digital rewards will fuel engagement and motivation throughout the challenge.

Big Steps, Bigger Impact

As part of CPL’s commitment to health and wellness, the Step Challenge will raise funds to support public health initiatives across the Caribbean.

Registration opens on 26 July with information set to be shared over the CPL’s social media channels. Fans can scan a QR code, create their profile, and select their team - whether walking for the Warriors or soaring with the Falcons.

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About Caribbean Premier League Newsroom

ABOUT THE CARIBBEAN PREMIER LEAGUE

First started in 2013, the Republic Bank Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. The 2025 tournament will take place from 14 August to 21 September. The broadcast and digital viewership in 2024 was 1.13billion to make it one of the most watched leagues in world cricket. Saint Lucia Kings are the current Republic Bank CPL champions, and the other franchise teams are Antigua & Barbuda Falcons, Barbados Royals, Guyana Amazon Warriors, St Kitts & Nevis Patriots and Trinbago Knight Riders.

 

For further information please contact:

Peter Miller 
Mobile: +447769119636
Caribbean Mobile: + 1 (758) 729 2012
Email: pmiller@cplt20.com
Head of PR and Communications
Republic Bank Caribbean Premier League 

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