REPUBLIC BANK CARIBBEAN PREMIER LEAGUE SETS NEW VIEWERSHIP RECORD IN 2025
The Republic Bank Caribbean Premier League (CPL) has announced a landmark year for the tournament, achieving a record combined digital and linear viewership of 1.17 billion in 2025, the highest total audience figure in CPL history.
The milestone represents a 3.5% increase on 2024’s audience of 1.13 billion, reaffirming the CPL’s continued growth as one of the world’s most dynamic and widely followed T20 cricket leagues.
A key driver of this record performance was a significant rise in linear viewership, with the CPL recording a 19% year-on-year increase. The surge was largely attributed to Star India’s expanded highlights programming, which was made available in Hindi for the first time, alongside English, significantly broadening the tournament’s reach across key audiences.
The expanded programming also contributed to a 22.7% increase in total broadcast hours, rising from 7,779 hours in 2024 to 9,552 hours in 2025, reflecting growing demand from broadcasters and fans alike.
Engagement across social platforms also hit new highs, as social media posts about the men’s CPL increased by 19%, climbing from 71,000 in 2024 to 84,000 in 2025, underlining the league’s strength as a digital-first entertainment property.
The continued growth in viewing, programming, and digital conversation reinforces the Republic Bank CPL’s position as a premier global cricket and entertainment product -delivering world-class sport, culture, and Caribbean energy to audiences worldwide.
Pete Russell, Republic Bank CPL’s CEO, said: “Reaching a combined viewership of more than one billion in 2024 was a major milestone for the tournament. To build on that success and grow the audience again in 2025 is just as significant. CPL remains a cultural touchpoint for the Caribbean and a powerful platform to showcase this incredible region to a massive global audience. We’re excited to keep pushing forward and raise the bar even higher in 2026.”
